Display that text artfully and incorporate your contact information into the layout.Reinforce the search terms and keywords that may have led a potential prospect or referral source to look for you on LinkedIn.To those who have a city landscape, speaker podium photo or stock photo as the background, consider the proactive approach outlined here. Plenty of graphic designers have yet to change from the blue background.)Ī sidebar - if your employer has mandated that you use the company logo as a brand ambassador, that’s part of being a team member, so follow the rules. If it is the default blue, you now know you can do better. Now, let’s look at YOUR LinkedIn background. Click to see how each neatly summarizes their services - and even displays their email address and phone number, making it irresistibly easy to reach out to them on the spot. Look at two profiles that are distinctive: Beth Granger of New York and Marc Miller of Texas. LinkedIn instructs you how to change the background, so be creative. Your LinkedIn background should captivatingly indicate the services you offer, how they align with the reader’s situation, and how she can get in touch with you to learn more. Keep away from these stereotypical formats. Who are these folks and how do your best practices in personnel management relate to my problems with staff burnout? Stock photo of people in a room: I have employees, too.Does that mean you have insight into my company’s operational issues? Podium photo or jam-packed photo montage of person speaking at events: You speak to groups? So do I.How does that location make you excel at resolving my financial issues? You work in NAME OF CITY! I visited there. Blue LinkedIn default background: You’re a LinkedIn coach and you have not changed the background! Pshaw.Which of these best describes your LinkedIn profile background? Surprisingly, career coaches considered by peers as leaders in the field of LinkedIn guidance, and even graphic designers, are deficient in deploying their LinkedIn background to their advantage. Based on research on how best to manage this valuable piece of real estate, most people under-utilize this promotional area and fail to highlight their skills and personal brand. One visual element of your LinkedIn profile is the background behind your photo. Because LinkedIn is the world’s biggest database, it is imperative that your profile be clear, concise and compelling.
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